Precision in taste. Discipline in margin.

Turning Beverage Strategy Into Measurable Results

From pre-opening to ongoing optimisation:
The beverage strategy partner for serious operators.

About Us

"Your beverage program is your second largest margin lever. Are you optimising it?"

Liquid Program Consultancy, your comprehensive partner in elevating the beverage and hospitality experience. We specialize in providing expert consultancy services to a diverse clientele, including restaurants, hotels, private clubs, and discerning private clients.

We bridge the gap between exceptional beverage experiences and commercial success, offering practical, results-driven solutions shaped by real industry expertise.

Common Challenges We Solve

We partner with hospitality businesses to overcome the operational, commercial, and creative challenges that limit performance and growth.

Struggling to build a profitable beverage programme from day one
Unclear pricing strategies leading to low margins and lost revenue
Inefficient operations increasing labour and product costs

Weak supplier agreements and missed brand partnership opportunities
Underperforming beverage programmes lacking direction and identity
Overcomplicated menus that reduce profitability and slow service

Inconsistent execution across teams and locations
Events that fail to generate revenue, engagement, or brand impact
Poorly executed activations that dilute brand perception

THE LIQUID AUDIT

Week 1–2

Business Analysis & Opportunity Identification

Week 3–4

KPI Setting & Budgeting

Week 5–6

Recommended Actions

Week 7–10

Action Plan & Implementation

Week 11–12

Business Review & Monitoring

Standard Project: Min. 3 Month Retainer Operational Support: Long-Term Commitment Task-Oriented Project: Negotiable

OUR SERVICES

Beverage Program Development

• Ideal for any new hospitality businesses wanting a strong beverage offering from day one
• OS&E Selection, recruitment support to find the best talents, brand and menu development in line with brand standards
• Pricing strategy that reaches budgeted figures
• Supplier and brand partnerships to bring that extra value

Operational & Financial Excellence

• Full beverage program review and reporting to highlight all the challenges
• Alignment of business processes with strategic goals
• New concept development and implementation
• Supplier negotiations to reduce COS

Events & Activations

• Plan, organise and execute beverage-led events that increase revenue and guest experience
• Brand collaborations to make a bigger impact
• Special menu creation
• Launch parties & wine dinners

CASE STUDIES / ROI

SushiSamba Milano

6 Month Project / Pre-Opening Management

Designed both bars and the wine cellar, O&E selection, developed the wine list with 400 references, and partnered with key wine suppliers and brands.

Adjusted the cocktail menu to align with the local market, negotiated over 70,000 euro deals with key beverage suppliers and brands, and implemented a pricing strategy that meets budgeted margins of 22% COGS.

Mett Hotel Marbella

4 Month Project / Full Beverage Program Optimization

Conducted a full review of the current beverage program, reduced the stock on hand by 40,000 euros, streamlined the beverage offering, and negotiated over 30,000 euro beverage deals.

Amended the wine and cocktail selection to elevate the offering and still provide positive results by applying a profitable pricing strategy.

GP increased by 3%, secured 6 beverage-led activations throughout the season.

Erik Simonics

Founder / Beverage Consultant

An accomplished beverage expert with over 16 years of experience within some of the world's most iconic hospitality institutions, including Claridge's, The Savoy, Four Seasons, and Annabel's.

Currently Beverage Director for Sunset Hospitality Group Europe, Erik brings a refined, commercially driven approach to luxury hospitality.

Renowned for curating exceptional beverage programmes, elevating operational performance, and delivering bespoke, high-impact experiences tailored to the expectations of discerning clientele.

Vision

To set the standard for excellence in luxury hospitality through intelligent design, operational mastery, and uncompromising quality.

Mission

To partner with hospitality businesses to enhance profitability, refine operations, and craft exceptional guest experiences through tailored, data-driven strategies.

Next Step

Complimentary 30-Minute Beverage Strategy Review

Reserved for qualified operators. In this session, we will identify your top 3 margin improvement opportunities and outline a 90-day action plan.

To schedule, contact Erik at:

Phone +44 (0)7745 886 412

Email erik@lqdprogram.com

Social @lqdprogram

Website www.lqdprogram.com